About Face

About Face was founded by Ashley Nicolette Frangipane, better known as Halsey. From an early age she was always busy with music and this is what she became known for. Nowadays Halsey can also be found in the makeup world. Together with her team, she creates beautiful makeup such as the well-known fluid eye paints and the cheek freak blush balm that you can enjoy all day long through the long-lasting formula. Halsey mainly focuses on self-expression and this is also reflected in her makeup brand. The makeup products have beautiful colors, are intensely pigmented and are therefore definitely worth it.

Discover the About Face range

A real must-have from the About Face range are the well-known eye paints. This paint can be used as eye shadow or as eyeliner and is available in the most beautiful colors. Because this is a liquid eyeshadow, you can easily blend the product and it lasts a very long time when it is completely dry. You can even apply glitter over the eye paint for a glitter & glamor look. If you want to use it as an eyeliner, you can easily apply it with an angled eyeliner brush. The options are endless, we are fans!

Make u(p) without rules

If you would like to create the most beautiful and unique make-up looks, then you have come to the right place at about face! About face is inspired by and for our diverse and artistic community. About Face makeup is intended for everyone of any age, including you! About Face pays particular attention to transparency about the products, which are all vegan and cruelty-free. A lot of attention is also paid to the formulas that are made completely without harmful substances, making the cosmetics suitable for every skin type!

Whatever look you create, nothing is too crazy! And as Halsey himself says:
People are special, complex and therefore completely beautiful. Everyone has their own messy, crazy, and personal method for becoming our better, more beautiful selves.
Make-u(p) without rules. Made for everyone.

About Face shopping at Boozyshop

Are you ready to unleash your imagination and try out some amazing looks? Then look no further and order About Face online now at Boozyshop! If your order is 35 euros or more, you will receive a gift of your choice from us. Do you have any questions about certain products, or are you unsure which product suits you best? Speak to us in the chat and we will be happy to help you! What are you waiting for?!?