Foundation
Looking for a new foundation? A good base makes your skin look more even and finishes off your whole look. Which foundation you choose depends on how much coverage you want, which finish you like and how you prefer to apply it. Here you'll find every format in one place, from liquid and cushion to stick, skin tint, BB cream and powder, from brands such as Catrice, Essence, TIRTIR, NYX Professional Makeup, Maybelline and Missha.
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Which foundation suits your skin?
Light coverage lets your own skin show through, medium coverage evens out your complexion and full coverage also hides blemishes and discoloration.
- Matte finish: great if your skin gets shiny quickly, like the Essence Silky Blur Hydrating Longwear Foundation with its soft-focus effect.
- Semi-matte or natural finish: even without looking flat, like the TIRTIR Mask Fit Red Foundation.
- Radiant or dewy finish: for a fresh glow, like the Catrice Skin Like Luminous Foundation.
Use the sidebar filters for product type, finish or vegan to quickly see what suits you.
Liquid foundation: the versatile all-rounder
A liquid foundation is the most versatile choice: you'll find it in every coverage and finish. The Catrice HD Liquid Coverage Foundation gives high coverage with a velvety matte finish and is waterproof and transfer-proof. The Catrice Skin Like Luminous Foundation, on the other hand, has medium, buildable coverage with a radiant finish and contains hyaluronic acid. Want foundation and concealer in one? The Milani 2-in-1 Foundation and Concealer is one of our most popular foundations: full coverage, waterproof and with a handy pump.
Cushion foundation: Korean and handy on the go
A cushion foundation is liquid foundation in a sponge-like cushion, packed in a compact case. You dab the foundation onto your skin with a puff and can easily touch up on the go. The cushion is a typical Korean beauty product, with brands such as TIRTIR, Missha and Tocobo. The TIRTIR Mask Fit Red Cushion is one of our most popular cushions and gives full coverage with a semi-matte finish.
Cream foundation and foundation sticks
Do you love a richer texture, or want to work quickly without a bottle? Then a cream foundation or foundation stick is for you. You apply a stick directly to your face, and it fits easily in your bag. The Black Opal True Color Stick Foundation SPF15 has full coverage with a velvet finish and can also be used for contouring. The Trouble Maker Joi Stick Multi-use Foundation works as foundation, concealer or contour, and the Elroel Blanc Cover Cream Stick has a built-in blending brush.
Skin tint and tinted moisturizer
Mainly want fresh, even skin without feeling like you're wearing foundation? Then choose a skin tint or tinted moisturizer. These formulas contain less pigment, give light coverage and simply let freckles and your own skin show. Think of the Catrice Skin Like Tinted Moisturizer, the Mixsoon PDRN Collagen Tinted Moisturizer and the L'Oréal Paris True Match Getint Serum. The NYX Professional Makeup Buttermelt Glaze Soft Glow Skin Tint also has SPF 30.
BB cream and CC cream
A BB cream sits between a skin tint and a foundation: light to medium coverage combined with caring ingredients. The Purito Wonder Releaf Centella BB Cream gives medium coverage with a natural finish and contains centella asiatica, panthenol and niacinamide. Many BB creams also have SPF, such as the Holika Holika Petit BB Creams and the Maybelline Fit Me BB Cream Nude with SPF 50. A CC cream is more about color correction: the L'Oréal Paris CC C'est Magic CC Cream contains green pigments that optically neutralize redness.
Powder foundation for a matte base
A powder foundation dries down matte and is great if your skin gets shiny quickly. In this range, these are cream-to-powder formulas from Black Opal: you apply them like a cream and they finish as a soft powder. The Black Opal Pore Perfecting Powder Foundation gives medium coverage with a velvety finish and makes pores less visible. The True Color Mineral Matte Creme to Powder Foundation has medium coverage with a matte finish.
Choosing your foundation shade: how do you find your match?
When choosing your shade, look at two things: how light or dark your skin is, and your undertone. A cool undertone has a pink cast, a warm undertone a yellow or golden one, and a neutral undertone sits in between. Many brands put the undertone in the shade name: with the TIRTIR Mask Fit Red Foundation there's a C, N or W after the number, for cool, neutral or warm.
- Test on your jawline and in daylight, not on your hand. The shade that almost disappears into your skin is the right one.
- Torn between shades? With the TIRTIR Mask Fit Red Cushion 3 Shade or 6 Shade Trial Kit you can try several shades at home.
- Choosing a light formula? Then the shade matters less, because a skin tint or BB cream is more sheer.
- Slightly too dark? With the LA Girl Pro Color Foundation Mixing Pigment White you can make your foundation lighter.
Buy foundation online at Boozyshop
Here you'll find foundations from Catrice, Essence, TIRTIR, NYX Professional Makeup, Maybelline, L'Oréal Paris, Milani, LA Girl, Black Opal, Missha, Purito, Revolution, Trouble Maker, Mixsoon and Holika Holika, among others. Complete your base with a makeup primer, a concealer, foundation brushes and a setting spray. Order before 8 PM, shipped today.