{"title":"Directions","description":"\u003ch1\u003eTinta per capelli Directions per colori vivaci e temporanei\u003c\/h1\u003e\n\u003cp\u003eLa tinta per capelli Directions è perfetta se vuoi dare ai tuoi capelli un colore nuovo e vivace senza che sia permanente. La formula semi-permanente rende facile cambiare tonalità, così puoi adattare il tuo look quando ne hai voglia. Noterai che i tuoi capelli appariranno immediatamente più vivi e otterranno un aspetto fresco e creativo.\u003c\/p\u003e\n\u003ch2\u003eTinta per capelli semi-permanente Directions\u003c\/h2\u003e\n\u003cp\u003eCon Directions puoi giocare con il colore senza vincoli. La formula semi-permanente svanisce gradualmente, rendendo la tonalità più morbida dopo ogni lavaggio. I tuoi capelli rimarranno freschi e curati. Perfetto se ti piace variare e adattare facilmente il tuo look al tuo umore.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eColori e tonalità di capelli vivaci\u003c\/h2\u003e\n\u003cp\u003eNell'assortimento troverai una varietà di tonalità con cui puoi davvero giocare con il tuo look. Directions Cerise dona ai tuoi capelli un colore fresco e vivace, mentre Directions Flamingo Pink crea un'atmosfera allegra e giocosa. Se preferisci più profondità, Directions Plum offre una tonalità più intensa e ricca. In questo modo puoi variare facilmente e scegliere esattamente il colore che si adatta a come ti senti in quel momento.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eTinta per capelli facile da applicare\u003c\/h2\u003e\n\u003cp\u003eLa tinta per capelli Directions è super facile da usare e si distribuisce uniformemente sui capelli. La formula cremosa assicura che il colore aderisca in modo uniforme, permettendoti di ottenere un bel risultato omogeneo senza macchie. La applichi facilmente sui capelli puliti e hai il controllo sull'intensità del colore regolando il tempo di posa.\u003c\/p\u003e\n\u003cp\u003eDopo il risciacquo, i tuoi capelli saranno morbidi e curati, mentre il colore prenderà vita. Perfetto se vuoi lavorare a casa e creare un colore fresco e vivace senza problemi.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eRisultato e intensità del colore\u003c\/h2\u003e\n\u003cp\u003eIl risultato finale del colore dipende interamente dal tuo colore di capelli e dall'intensità dell'effetto che desideri. Sui capelli più chiari, le tonalità spesso appaiono extra brillanti e vivaci, mentre sui capelli più scuri rimangono più sottili. Questo è ciò che lo rende così divertente: puoi giocare un po' con il risultato e vedere cosa ti sta meglio. In questo modo crei facilmente un colore che si adatta perfettamente al tuo stile e alla tua atmosfera.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eAcquista la tinta per capelli Directions su Boozyshop\u003c\/h2\u003e\n\u003cp\u003eVuoi dare ai tuoi capelli un nuovo colore e giocare con diverse tonalità? Acquista Directions su Boozyshop e scopri l'offerta accuratamente selezionata. Se ordini oggi, beneficerai di una consegna veloce. E per ordini superiori a 35€ riceverai un bel regalo. Hai dubbi su quale colore ti stia meglio? I nostri esperti di bellezza sono felici di aiutarti tramite chat o e-mail.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/Boozyshop_Blog_Banner_-_2025-12-02T164835.736_2048x2048.png?v=1764690522\" alt=\"Directions hair dye boozyshop\" style=\"float: none;\"\u003e\u003c\/div\u003e","products":[{"product_id":"directions-color-apricot","title":"Color #Apricot","description":"\u003cp\u003eDirections Color #Apricot is a semi-permanent hair dye with a juicy golden tint and subtle red undertone that gives your hair the ultimate summer glow. This shade makes your hair shine like you've just returned from a sunny vacation and is perfect for a fresh, fruity vibe.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use, with no peroxide, ammonia or PPD. Thanks to the high concentration of pigment, the result is intense and vibrant, especially on bleached or light hair. And the best part? The conditioning ingredients leave your hair soft and shiny after every application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edelivers the best result on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to apply without developer\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003esuitable for temporary and creative color styles\u003c\/li\u003e\n\u003cli\u003eperfect for experimenting without permanent commitment\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003cbr\u003e\u003c\/strong\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Yellow No.2, HC Yellow No.4, Basic Orange 31.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent: \u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is well covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509378920831,"sku":"DIR36","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-apricot-68953343295871.webp?v=1764861340"},{"product_id":"directions-color-cerise","title":"Color #Cerise","description":"\u003cp\u003eDirections Color #Cerise is a semi-permanent hair dye in an intense cherry pink shade that gives your hair an instant bold color boost. This deep pink hue is perfect for anyone who loves striking looks with a glossy finish. Whether you're going for a full head or just some playful highlights, Cerise will definitely turn heads.\u003c\/p\u003e\n\u003cp\u003eThe caring formula contains no ammonia, peroxide or PPD, making it super gentle on your hair. Thanks to the added conditioner, your hair stays not only vibrant pink but also soft and shiny. For the most vivid result, apply the color to bleached hair (level 10). Bonus: you can mix it with other Directions shades to create your own custom color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair color in deep cherry pink\u003c\/li\u003e\n\u003cli\u003eprovides a bold and glossy color boost\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to apply without developer\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and smooth hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eall shades are mixable\u003c\/li\u003e\n\u003cli\u003eideal for creative and temporary hair coloring\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, Basic Violet 2, HC Yellow No.4, Basic Red 51.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent: \u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509381017983,"sku":"DIR19","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-cerise-68953388679551.webp?v=1764861340"},{"product_id":"directions-color-wisteria","title":"Color #Wisteria","description":"\u003cp\u003eDirections Color #Wisteria is a semi-permanent hair dye in a soft lavender lilac shade that gives your hair a dreamy pastel vibe. This subtle color with cool undertones is perfect for a romantic and refined look, just as elegant as the flower it’s named after.\u003c\/p\u003e\n\u003cp\u003eThe formula is free from ammonia, peroxide and PPD, making it super gentle on your hair. With its conditioning and nourishing effects, your hair will still feel soft and shiny after coloring. For best results, apply to bleached or white hair (level 10).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair color in a lavender lilac shade\u003c\/li\u003e\n\u003cli\u003ecreates a soft pastel look with cool undertones\u003c\/li\u003e\n\u003cli\u003egives a glossy and well cared for result\u003c\/li\u003e\n\u003cli\u003eworks best on bleached or very light hair\u003c\/li\u003e\n\u003cli\u003eready to apply without developer\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and smooth hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, peroxide and PPD\u003c\/li\u003e\n\u003cli\u003eideal for pastel mixes and creative fantasy looks\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003cbr\u003e\u003c\/strong\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Acid Violet 43, Basic Blue 99, Basic Violet 16.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is well covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509381378431,"sku":"DIR37","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-wisteria-68953478136191.webp?v=1764861340"},{"product_id":"directions-color-vermillion-red","title":"Color #Vermillion Red","description":"\u003cp\u003eDirections Color #Vermillion Red is an intense semi-permanent hair dye in a fiery orange-red shade that instantly brings your hair to life. This color blends the boldness of red with the brightness of orange, creating a warm and energetic look that cannot be missed.\u003c\/p\u003e\n\u003cp\u003eThe formula is completely free from ammonia, peroxide and PPD, making it super gentle on your hair. Thanks to the added conditioner, your hair feels soft and smooth after coloring and shines beautifully. For the most vibrant result, apply this shade on bleached or light hair (level 10).\u003c\/p\u003e\n\u003cp\u003eReady to go bold? You can also combine or mix it with other Directions shades to create your ultimate custom color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent dye in an orange-red shade\u003c\/li\u003e\n\u003cli\u003eblends red with a warm orange undertone\u003c\/li\u003e\n\u003cli\u003edelivers a vivid, fiery result\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eideal for creative and bold color looks\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003cbr\u003e\u003c\/strong\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Orange 31, Basic Red 51, HC Blue No.15, Basic Violet 16.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent: \u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509391602047,"sku":"DIR26","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-vermillion-red-68953589612927.webp?v=1764861340"},{"product_id":"directions-color-lagoon-blue","title":"Color #Lagoon Blue","description":"\u003cp\u003eDirections Color #Lagoon Blue is a semi-permanent hair dye packed with pigment that transforms your hair into a deep ocean blue dream. This bold color gives your look a mysterious and powerful edge, perfect for those who want to stand out with a bold blue vibe.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and contains no ammonia, peroxide or PPD. Thanks to the conditioning ingredients, your hair stays soft and shiny after coloring. Lagoon Blue shows best on bleached or light hair (level 9 to 10). Temporary result, maximum impact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair dye in intense ocean blue\u003c\/li\u003e\n\u003cli\u003edelivers a bold and rich color on light hair\u003c\/li\u003e\n\u003cli\u003eready to use without developer\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003esuitable for creative color combinations\u003c\/li\u003e\n\u003cli\u003eperfect for temporary or experimental looks\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is well coated.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509392585087,"sku":"DIR32","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-lagoon-blue-68953777275263.webp?v=1764861358"},{"product_id":"directions-color-rose-red","title":"Color #Rose Red","description":"\u003cp\u003eDirections Color #Rose Red is a semi-permanent hair dye in an intense pink-red shade that gives your hair a vibrant and powerful color boost. This shade blends the warmth of red with the playful touch of pink, creating a radiant and luxurious look that stands out.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and contains no ammonia, peroxide or PPD, so it won’t damage your hair during the coloring process. Thanks to its conditioning and caring properties, your hair remains soft and shiny after coloring. For the most intense result, apply this shade to pre-lightened or light hair. Perfect for a full color statement or to create playful accents.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair dye in a deep pink-red tone\u003c\/li\u003e\n\u003cli\u003edelivers a vibrant and eye-catching result\u003c\/li\u003e\n\u003cli\u003ehas a conditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003eready to apply with no developer needed\u003c\/li\u003e\n\u003cli\u003efree from ammonia, peroxide and PPD\u003c\/li\u003e\n\u003cli\u003eideal for creative coloring or subtle highlights\u003c\/li\u003e\n\u003cli\u003eworks best on bleached or light hair\u003c\/li\u003e\n\u003cli\u003ecan be mixed with other Directions colors\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, Basic Violet 2, Basic Red 51.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent: \u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509395173759,"sku":"DIR21","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-rose-red-68956055634303.webp?v=1764861382"},{"product_id":"directions-color-peach","title":"Color #Peach","description":"\u003cp\u003eDirections Color #Peach is a semi-permanent hair dye in a soft peach shade that gives your hair a warm and fruity glow. This subtle blend of orange and pink creates a dreamy, fresh look that's perfect for spring vibes, summer hair or whenever you feel like something sweet and soft.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and contains no ammonia, peroxide or PPD. Thanks to the nourishing ingredients, your hair stays soft, smooth and shiny after coloring. For the best pastel result, apply Peach to bleached or light hair (level 9 to 10).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair dye in a soft peach shade\u003c\/li\u003e\n\u003cli\u003eadds a fresh, warm glow to your hair\u003c\/li\u003e\n\u003cli\u003eperfect for pastel or spring\/summer looks\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003enourishing formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eall Directions shades are mixable\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 76, Basic Brown 16, Basic Violet 16.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent: \u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eEnsure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the color on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509395927423,"sku":"DIR46","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-peach-68953995870591.webp?v=1764861358"},{"product_id":"directions-color-lilac","title":"Color #Lilac","description":"\u003cp\u003eDirections Color #Lilac is a semi-permanent hair dye in a soft pastel lilac shade that gives your hair a fresh and dreamy look. This cool purple color is perfect for subtle fantasy vibes and looks beautiful on bleached or light hair.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and contains no ammonia, peroxide or PPD. Thanks to its nourishing and conditioning properties, your hair feels soft, shiny and healthy after coloring. Lilac is ideal for anyone wanting to experiment with color without committing to a permanent dye.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair dye in pastel lilac\u003c\/li\u003e\n\u003cli\u003eadds a soft cool color with a subtle shine\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to apply with no developer needed\u003c\/li\u003e\n\u003cli\u003enourishing formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eperfect for creative color mixes and pastel looks\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2, Basic Violet 16.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eEnsure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the color on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509396910463,"sku":"DIR11","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-lilac-68954634486143.webp?v=1764861358"},{"product_id":"directions-color-poppy-red","title":"Color #Poppy Red","description":"\u003cp\u003eDirections Color #Poppy Red is a semi-permanent hair dye in a bright and bold red shade that energises your hair with vibrant color. This fiery shade is perfect for those who love to stand out with a powerful look without making a permanent commitment.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and completely free from ammonia, peroxide and PPD. Thanks to its conditioning properties, your hair stays soft, smooth and shiny after coloring. Poppy Red works best on light or bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent dye in a vivid red tone\u003c\/li\u003e\n\u003cli\u003edelivers an intense and lively color result\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eideal for creative color mixes\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eEnsure every strand is fully coated.\u003c\/li\u003e\n\u003cli\u003eLeave on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509397795199,"sku":"DIR18","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-poppy-red-68955257176447.webp?v=1764861358"},{"product_id":"directions-color-deep-purple","title":"Color #Deep Purple","description":"\u003cp\u003eDirections Color #Deep Purple is a semi-permanent hair dye in a deep, mystical purple shade that gives your look a bold and edgy touch. This rich color is perfect for anyone who loves dark fantasy vibes with intense shine.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and completely free from ammonia, peroxide and PPD. Thanks to the conditioning and nourishing properties, your hair remains soft, smooth and shiny after coloring. For the best results, apply Deep Purple to bleached or light hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair color in intense dark purple\u003c\/li\u003e\n\u003cli\u003ecreates a deep, glossy tone with character\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to apply without developer\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and healthy-looking hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003egreat for creative or statement color looks\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 16, Basic Blue 99.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eEnsure each strand is fully coated.\u003c\/li\u003e\n\u003cli\u003eLeave on for 15 to 30 minutes for intense results.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509398876543,"sku":"DIR41","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-deep-purple-68956039348607.webp?v=1764861382"},{"product_id":"directions-color-pastel-pink","title":"Color #Pastel Pink","description":"\u003cp\u003eDirections Color #Pastel Pink is a semi-permanent hair dye in a soft, romantic light pink shade that transforms your hair into a pastel dream. Perfect for those who love a subtle girly vibe with a playful twist.\u003c\/p\u003e\n\u003cp\u003eThis hair color is ready to use and contains no ammonia, peroxide or PPD. Thanks to the conditioning formula, your hair remains soft and shiny after coloring. For the best pastel result, apply Pastel Pink to light blonde or bleached hair (level 10).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair color in a light pink pastel shade\u003c\/li\u003e\n\u003cli\u003ecreates a soft, fresh and romantic appearance\u003c\/li\u003e\n\u003cli\u003eready to use without developer\u003c\/li\u003e\n\u003cli\u003eideal for blonde or bleached hair\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003esuitable for creative color combinations and pastel looks\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance-free\u003c\/li\u003e\n\u003cli\u003esulfate-free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, HC Yellow No.4, Basic Violet 16, Basic Orange 31.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509399859583,"sku":"DIR15","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-pastel-pink-68955715764607.webp?v=1764861382"},{"product_id":"directions-color-plum","title":"Color #Plum","description":"\u003cp\u003eDirections Color #Plum is a semi-permanent hair dye in a deep, intense purple shade that gives your hair a mysterious and bold look. This rich color is packed with pigment and is perfect for those who love striking, creative styles without a permanent commitment.\u003c\/p\u003e\n\u003cp\u003eThis hair dye is ready to use and contains no ammonia, peroxide or PPD, making it gentle on your hair. The conditioning formula keeps your hair soft and shiny after coloring. For the most intense result, use Plum on light or bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent dye in a rich plum shade\u003c\/li\u003e\n\u003cli\u003edelivers an intense and glossy finish\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003esuitable for temporary and creative coloring\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56707279782271,"sku":"DIR17","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-plum-68953827115391.webp?v=1770135887"},{"product_id":"directions-color-flamingo-pink","title":"Color #Flamingo Pink","description":"\u003cp\u003eDirections Color #Flamingo Pink is a semi-permanent hair dye in a bold fuchsia pink shade that gives your hair the ultimate color boost. This vibrant shade is perfect for anyone who loves playful and attention-grabbing looks.\u003c\/p\u003e\n\u003cp\u003eThe nourishing formula is free from ammonia, peroxide and PPD and keeps your hair soft, smooth and shiny after every use. Flamingo Pink is highly pigmented on bleached or light hair and is ideal for full coverage or creative techniques like dip dye or balayage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair color in intense fuchsia pink\u003c\/li\u003e\n\u003cli\u003edelivers a vibrant playful and glossy finish\u003c\/li\u003e\n\u003cli\u003econditioning formula that keeps hair soft and smooth\u003c\/li\u003e\n\u003cli\u003eworks best on bleached or light hair\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003efree from ammonia PPD and peroxide\u003c\/li\u003e\n\u003cli\u003esuitable for creative color techniques like balayage or highlights\u003c\/li\u003e\n\u003cli\u003eall Directions shades can be mixed together\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, HC Yellow No.4, Basic Violet 2, Basic Red 51.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair with a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eEnsure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56707288760703,"sku":"DIR09","price":5.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-flamingo-pink-68955868365183.webp?v=1770135890"},{"product_id":"directions-color-pastel-blue","title":"Color #Pastel Blue","description":"\u003cp\u003eDirections Color #Pastel Blue is a semi-permanent hair dye in a soft dreamy blue-grey shade that gives your hair the ultimate pastel edge. This cool-toned color is perfect for those who love subtle fantasy vibes with an edgy twist and looks beautiful on blonde or bleached hair.\u003c\/p\u003e\n\u003cp\u003eThe formula is super gentle on your hair and contains no ammonia, peroxide or PPD. Thanks to its conditioning properties, your hair feels soft, smooth and well cared for after coloring with a beautiful natural shine. For the most visible and vibrant result, apply to light blonde or white hair (level 10).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent pastel blue hair dye\u003c\/li\u003e\n\u003cli\u003egives a soft cool-toned color with a subtle finish\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003edelivers a shiny and healthy look\u003c\/li\u003e\n\u003cli\u003eready to use without developer\u003c\/li\u003e\n\u003cli\u003econtains no ammonia, PPD or peroxide\u003c\/li\u003e\n\u003cli\u003eideal for pastel or fantasy looks\u003c\/li\u003e\n\u003cli\u003ecan be mixed with other Directions colors\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u0026nbsp;\u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is well covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56709301141887,"sku":"DIR48","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-pastel-blue-68953696665983.webp?v=1770135894"},{"product_id":"directions-color-pastel-rose","title":"Color #Pastel Rose","description":"\u003cp\u003eDirections Color #Pastel Rose is a semi-permanent hair dye in a soft rose shade that gives your hair a romantic and fresh pastel glow. This dreamy color is perfect for those who love subtle fantasy vibes with a touch of pink glamour.\u003c\/p\u003e\n\u003cp\u003eThe formula is gentle and caring and contains no ammonia, peroxide or PPD. Your hair remains soft, smooth and shiny after coloring. For the best result, apply Pastel Rose to light blonde or bleached hair (level 10).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent hair color in a soft rose tone\u003c\/li\u003e\n\u003cli\u003eprovides a fresh and romantic pastel finish\u003c\/li\u003e\n\u003cli\u003eideal for blonde or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to use without developer\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eperfect for pastel looks or creative blends\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003esulfate-free\u003c\/li\u003e\n\u003cli\u003efragrance-free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Yellow No.4, Basic Violet 16, Basic Orange 31, HC Blue No.15, Basic Brown 16.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the color on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56709322735999,"sku":"DIR47","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-pastel-rose-69504021823871.webp?v=1768482973"},{"product_id":"directions-color-brown-jasper","title":"Color #Brown Jasper","description":"\u003cp\u003eThe Directions Color #Brown Jasper is a semi-permanent hair dye in a rich mahogany shade with subtle red accents. Inspired by the luxurious appearance of Brown Jasper, a stone widely used in ancient Egyptian jewelry, this shade gives your hair a warm, deep shine with an elegant and timeless look. The perfect choice for anyone who wants to enhance a classic brunette style with extra depth and character.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use straight from the jar and contains no ammonia, peroxide, or PPD, meaning it colors without damaging the hair. Thanks to its conditioning and nourishing properties, hair remains soft, smooth, and shiny. For the most intense color result, it is recommended to apply the dye to pre-lightened or light hair, although Brown Jasper also creates warm mahogany tones and beautiful shine on darker hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003esemi-permanent hair dye\u003c\/li\u003e\n\u003cli\u003erich mahogany shade with red accents\u003c\/li\u003e\n\u003cli\u003eprovides a warm, deep shine\u003c\/li\u003e\n\u003cli\u003etimeless brunette shade\u003c\/li\u003e\n\u003cli\u003emultidimensional color result\u003c\/li\u003e\n\u003cli\u003eready to use\u003c\/li\u003e\n\u003cli\u003econtains no ammonia\u003c\/li\u003e\n\u003cli\u003econtains no peroxide\u003c\/li\u003e\n\u003cli\u003econtains no PPD\u003c\/li\u003e\n\u003cli\u003econditions and nourishes the hair\u003c\/li\u003e\n\u003cli\u003eleaves hair feeling soft and shiny\u003c\/li\u003e\n\u003cli\u003esuitable for light and pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eperfect for a warm brunette look\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003ealcohol free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Brown 16, Basic Blue 99, Basic Red 51, HC Yellow No 4.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the hair dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":57774449787263,"sku":"DIR-33511","price":6.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-brown-jasper-71412507771263.png?v=1781795595"},{"product_id":"directions-color-onyx","title":"Color #Onyx","description":"\u003cp\u003eThe Directions Color #Onyx is a semi-permanent hair dye in an intense deep black shade with a stunning high-shine finish. This powerful color creates a sleek, mirror-like effect and instantly adds depth, intensity, and elegance to any hairstyle. Perfect for anyone looking for a striking black hair color with maximum impact.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use straight from the jar and contains no ammonia, peroxide, or PPD, meaning it colors without damaging the hair. Thanks to its conditioning and nourishing properties, hair remains soft, smooth, and shiny. For the most intense and even color result, it is recommended to apply the dye to light or pre-lightened hair, where the deep black shade truly comes to life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003esemi-permanent hair dye\u003c\/li\u003e\n\u003cli\u003eintense deep black shade\u003c\/li\u003e\n\u003cli\u003ecreates a mirror-like shine\u003c\/li\u003e\n\u003cli\u003emaximum color intensity\u003c\/li\u003e\n\u003cli\u003esleek and elegant appearance\u003c\/li\u003e\n\u003cli\u003eready to use\u003c\/li\u003e\n\u003cli\u003econtains no ammonia\u003c\/li\u003e\n\u003cli\u003econtains no peroxide\u003c\/li\u003e\n\u003cli\u003econtains no PPD\u003c\/li\u003e\n\u003cli\u003econditions and nourishes the hair\u003c\/li\u003e\n\u003cli\u003eleaves hair feeling soft and shiny\u003c\/li\u003e\n\u003cli\u003esuitable for light and pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eperfect for a bold black look\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003ealcohol free\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Blue 99, Basic Yellow 57, Basic Red 76.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the hair dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":57774449918335,"sku":"DIR-33526","price":6.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-onyx-71412542243199.png?v=1781795595"},{"product_id":"directions-color-amberwood","title":"Color #Amberwood","description":"\u003cp\u003eThe Directions Color #Amberwood is a semi-permanent hair dye in a rich copper shade with warm amber undertones. This sophisticated hue combines the vibrancy of classic copper with a soft, radiant warmth, giving the hair more depth, dimension, and a natural-looking finish. Perfect for anyone who loves warm copper tones with an elegant twist.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use straight from the jar and contains no ammonia, peroxide, or PPD, meaning it colors without damaging the hair. Thanks to its conditioning and nourishing properties, hair remains soft, smooth, and shiny. For the most intense and radiant color result, it is recommended to apply the dye to pre-lightened or light hair, where the warm copper and amber tones truly come to life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003esemi-permanent hair dye\u003c\/li\u003e\n\u003cli\u003erich copper shade with warm amber tones\u003c\/li\u003e\n\u003cli\u003ecreates a natural, warm appearance\u003c\/li\u003e\n\u003cli\u003eadds extra depth and dimension to the hair\u003c\/li\u003e\n\u003cli\u003eradiant glossy finish\u003c\/li\u003e\n\u003cli\u003eready to use\u003c\/li\u003e\n\u003cli\u003econtains no ammonia\u003c\/li\u003e\n\u003cli\u003econtains no peroxide\u003c\/li\u003e\n\u003cli\u003econtains no PPD\u003c\/li\u003e\n\u003cli\u003econditions and nourishes the hair\u003c\/li\u003e\n\u003cli\u003eleaves hair feeling soft and shiny\u003c\/li\u003e\n\u003cli\u003eideal for pre-lightened or light hair\u003c\/li\u003e\n\u003cli\u003eperfect for a warm copper look\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003ealcohol free\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Brown 16, HC Yellow No 4, Basic Violet 16, HC Blue No 15.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the hair dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":57774449983871,"sku":"DIR-33530","price":6.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-amberwood-71412582187391.png?v=1781795606"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/collections\/download_124b4eb0-2c3b-4a5e-b387-12c1517ee4e0.png?v=1764690773","url":"https:\/\/www.boozyshop.com\/it\/collections\/directions.oembed","provider":"Boozyshop","version":"1.0","type":"link"}