The new K-Beauty-inspired brand OOTD offers innovative, skin-friendly skincare that focuses on hydration, anti-ageing and radiantly healthy skin. With smart, gentle formulas, it effortlessly takes your routine to the next level.
Discover the colourful world of Directions: a complete line of semi-permanent hair colours that allow you to fully express your creativity. Gentle formulas, intense shades and endless mixing possibilities, perfect for renewing your style time and time again.
Tubbees
Be tempted by Tubbees: the playful gourmand fragrance line that smells like your favourite sweet treats. Warm, creamy and irresistibly delicious, these fragrances will make you instantly happy and are guaranteed to make you stand out.
Oli G
Oli G is a no-nonsense Dutch hair care brand that effectively repairs dry, damaged and brittle hair and scalp with powerful, nourishing ingredients.
MAE
Ready for a new way of styling? Discover MAE's smart tools.
Hair Era
Hair Era is the new generation of hair care for those who love no-nonsense products that simply do what they promise.
Beaty Jar
Whether you love refreshing scrubs, creamy body butters or nourishing shower gels, Beauty Jar gives you that perfect mix of fun and good care.
Zoya
Zoya is the brand for those looking for nail polish with beautiful colours, high quality and a gentler formula.
Timeless Skin Care
Timeless Skin Care is known for its no-nonsense approach. No unnecessary additives, just powerful ingredients that really work for your skin.
By Juccy
Looking for skincare that's as effective as it is fun to use? By Juccy is a fresh and fruity skincare brand that combines K-beauty with a playful look.